Post by VWCA_Adman on Sept 4, 2021 13:49:21 GMT -6
By Cliff Leppke July 23, 2021
Will Build 1973 Limited Editions Ten years ago, VW opened its new Chattanooga plant and out came a larger, less expensive midsize Passat sedan. VW wanted to put that car and its factory on the metaphorical automotive map.
Things changed. Other automakers introduced sexier rides, while consumer tastes shifted toward SUVs. VW refreshed the American Passat inside and out, even yanked the original gas five-pot mill and replaced it with a turbo four. Regardless, VW’s large Atlas SUV, built alongside the U.S. Passat, trumps it in retail sales.
Now here’s where it gets calculator nerdy. VW’s Limited Editions play with numbers representing milestones in the car’s history: the total—1973 (1st German model year); the colors—411 Aurora Red LEs (production code), 423 Racing Green sedans (Chattanooga’s area code), 524 Pure White cars (month/day of U.S. plant opening) and 615 Platinum Grey autos (six generations, one in the USA, and five decades of Passats).
Besides special colors, the comfort sports seats wear numbered tags and cup holder inserts ape Chattanooga’s map lines. MSRP starts at $31,290. VW hasn’t said what this figure represents—other a good deal or about $10,000 more than the 2012 Passat’s base price.